Open with the situation
"Served with a lawsuit? Wages garnished? Let's talk through your options" speaks to the reader. A paragraph about your founding does not.
Websites for filing practices
Bankruptcy Lawyer Website Design: A Site That Does Not Judge the Person Reading It
A visitor who arrives on a bankruptcy lawyer's site is usually tired, embarrassed and holding a phone. The site has a few seconds to say three things: you are in the right place, you will not be lectured, and here is how to talk to a real person. This guide covers the pages to build, how to present fees honestly, how to offer discreet ways to reach you, where required statements belong and how to make the path to a consultation short. Custom, fully managed websites are included with Organic Growth Gold and Platinum, and a standalone site is priced after a short call, and nothing locks you in.
Tone first
Six Choices That Make a Page Feel Kind
Plain words
Say "repayment plan" and "means test" in a sentence that shows what they mean. Avoid legal Latin.
No shame language
Readers are already hard on themselves. Say that many ordinary people end up here.
Calm colors and photos
Use real photos of the office and team. Avoid piles of cash or red stamps.
Honest limits
Explain what bankruptcy can and cannot do, and tell readers to speak with an bankruptcy lawyer about their own facts.
Respectful forms
A name, a phone number and a short topic are enough on a first visit.
Pages to build
A Page Map for a Filing Firm
| Page | Purpose | Notes |
|---|---|---|
| Home | Orient the reader and offer a consultation | Phone number, booking link, three plain paths into the site |
| Chapter 7 | Explain a liquidation-style filing | Written with the bankruptcy lawyer who handles those cases |
| Chapter 13 | Explain a repayment plan | Mention that plans run for several years in general terms |
| Foreclosure and car loans | Speak to date-driven fears | Phone number first, documents to bring second |
| Garnishment and lawsuits | Speak to collections trouble | Emphasize responding to court papers |
| Small business | Cover reorganization and personal exposure | Separate from consumer pages |
| Fees and first meeting | Remove the fear of another bill | Describe the consultation and how fees are explained, within your rules |
| Attorney pages | Show who will help | Bar admissions that match the public record |
| Office pages | Give directions and parking | Include phone numbers per office and the court you appear before |
| Frequently asked questions | Handle common worries | Reviewed by counsel |
Fees without fear
The Page That Decides Whether They Call
The most common unspoken question is "how will I pay for this?" Sites that bury the answer lose the people who need them most. A bankruptcy lawyer's fees page does not have to list numbers, but it should explain how the firm approaches fees, what a consultation covers and costs, and whether payment arrangements are available. If your firm offers them, say how they work in general terms. If your state restricts how fees and consultations may be described, your counsel decides the wording.
It also helps to say what the reader should bring to a first meeting: recent pay stubs, a list of debts, notices from creditors or courts, and anything about their home and vehicles. A short list reduces anxiety and shortens calls. Every sentence on this page should be something your staff would repeat on the phone.
The reason this matters beyond conversion is trust. A firm that is frank about money on its site tends to be frank in the meeting, and the person who reads the page can tell.
Getting in touch
Offer More Than One Way, Including Quiet Ones
A large tap-to-call button
On a phone, this should always be visible. It should call a number staffed by someone who sounds kind.
A scheduling link
A person who does not want to talk in front of family can pick a time. State what the appointment covers.
A short form
Name, phone, general topic and the best time to call. Nothing about amounts or accounts.
Text or secure message, if you handle it
Only add it if your office can reply promptly and your rules on communication allow it.
Hours, honestly stated
If calls after five go to a callback, say so and promise a time.
Where the required wording goes
Making Advertising Statements Visible Without Cluttering the Page
| Place | What to consider | Common mistake |
|---|---|---|
| Home and practice pages | The federal statement and any state disclaimers appear in readable text near the main call to action or in a clearly visible footer, as your counsel directs | Tiny gray text in an image |
| Forms and booking pages | Place the statement where the reader sees it before submitting | Only on the home page |
| Ad landing pages | Match the ad and keep the statement visible | Leaving it off because the page is short |
| Blog posts and guides | Decide with counsel whether they count as advertising | Assuming educational means exempt |
| Attorney bios | Accurate licensing details and any required identifiers | Outdated admissions |
We do not decide what is required. Ask counsel to approve the placement and wording, and revisit it when rules or your practice change.
Technical
What Happens Behind a Fast, Accessible Site
Speed on a phone
Compress images, limit scripts and test on mid-range devices over slow connections.
Accessibility
Many readers are stressed, and some have disabilities. Accessible sites are kinder and reduce legal risk.
Language options
Spanish or other pages should lead to a person who speaks the language.
Privacy
Avoid trackers that capture form content. Describe your privacy practices in plain language.
Structured data
Added only when they match visible content. See the search guide.
Tracking
Counting what matters without storing personal facts. See the lead generation guide.
Chat, popups and gimmicks
Tools That Often Hurt More Than They Help
Live chat can be useful if someone on your team replies quickly and your rules allow communicating that way. A chat bubble that pops up before a person has read a sentence feels like a salesman at the door. Automated chat that asks about debts and income creates privacy and ethics concerns, and visitors may type information they should not be sharing in an unsecured window. We usually recommend a plain phone button and a short form first.
Popups that appear as soon as the page loads, countdown timers and urgent banners about "limited slots" are inappropriate for this audience and for advertising rules. A debtor who already feels pressured by creditors does not need pressure from the lawyer's website.
The first screen on a phone
What a Visitor Should See Without Scrolling
| Element | What it does | Notes |
|---|---|---|
| A short line naming the situation | Tells them they are in the right place | Speak to garnishment, foreclosure or lawsuits, not to your history |
| A tap-to-call button | Starts a conversation in one touch | Large, high contrast, never hidden under a banner |
| A booking link | Offers a quieter route | State what the meeting covers |
| A trust line | Reassures about who you are | Licensed attorneys, office location, language options |
| The required statement | Meets advertising rules | Visible text, placed as counsel directs |
Launch checklist
Before the New Site Goes Live
Read every page aloud
If a sentence sounds like a threat or a lecture, rewrite it.
Test every phone number and form
Call from a mobile phone and submit each form. Confirm the tracked numbers reach a person.
Check the statements
Confirm the debt relief agency wording and any state disclaimers appear where counsel specified.
Compare bar records
Names, admissions and office addresses match the public record.
Redirect old pages
If you replaced a site, send the old addresses to the right new pages so earned traffic is not lost.
Set up a calendar for reviews
Law and forms change. Put a recurring date on the schedule to re-read the pages that explain them.
Keeping it current
Bankruptcy Pages Go Stale Faster Than Most
Thresholds, forms and local procedures are updated from time to time, and a page that described last year's process accurately may be wrong now. Assign someone at the firm to review the explanatory pages on a schedule, and tell us when something changes so we can update the page and any related ads. Old information is more than a marketing problem; it can mislead a reader at a vulnerable moment.
The same applies to staff changes. An attorney who left the firm should disappear from the site, the profile and directory listings quickly. Outdated bios are among the most common reasons search engines and assistants describe a practice incorrectly.
Investment
How Much Does a Bankruptcy Law Firm Website Cost?
A custom, fully managed website with hosting and maintenance comes with Organic Growth Gold and Platinum. A standalone site is priced after a short call. You are never locked in.
Website questions
Common Questions From Firms Planning a New Site
How much does a filing firm site cost?
A custom, fully managed site is included with Organic Growth Gold at $2,495 a month or Platinum at $3,495. Standalone builds are quoted after a brief call, and nothing locks you in.
Should the site list prices?
Not necessarily, but it should explain how fees work and what the first meeting covers. Your bar may have rules on how fees are described, so counsel decides the wording.
Can we show client reviews?
Only if your rules allow, and many a bankruptcy lawyer chooses not to given how private bankruptcy is. If you do, we check wording and consent with you first.
Should we use stock photos?
Prefer real photos of your office and team. If you use stock, avoid distressed imagery.
Do we own the site?
Ask us to confirm ownership and handover terms in writing before you sign. We build custom sites on WordPress with no templates.
Can the site handle two offices?
Yes. Each office gets a page with its own phone, directions and local details, and the site links them clearly.
How long does a new site take?
It depends on scope and how quickly your bankruptcy lawyers review pages. We agree on a schedule after the first call, and we do not publish anything counsel has not approved.
Build the site
Next Up for a Filing Firm
Start Here
- Bankruptcy SEOHow consumer and small business bankruptcy firms earn organic traffic: chapter pages, situation pages, service-area pages with substance, and trust signals.
- Bankruptcy Marketing GuideA complete marketing plan for a bankruptcy practice: channels, customer types, mistakes, order of operations, costs, a seasonal calendar and the first ninety days.
- Bankruptcy Lawyer MarketingMarketing for consumer and small business bankruptcy firms: search, maps, ads, AI answers and a site that treats a frightened caller with respect.
Get Found in Search
- Bankruptcy Maps and Local SEOGoogle Business Profile for bankruptcy firms: categories, photos, review habits, office addresses and why a map listing often gets the first tap.
- Bankruptcy AI SearchHow people ask AI assistants about bankruptcy and what a filing firm can publish so its facts are stated clearly and consistently.
- Bankruptcy Links and CitationsCitations, legal directories, bar and community mentions and local press for bankruptcy firms, plus the paid placements and link schemes to avoid.
Paid Advertising
- Bankruptcy Paid AdsWhich paid channels a bankruptcy firm should try first: Google Ads, Local Services Ads where available, Bing, Meta Ads and a small ChatGPT ads test.
- Bankruptcy Google AdsGoogle Ads for bankruptcy firms: campaign structure by chapter and situation, negatives, scheduling, landing pages, call tracking and a budget based on your own economics.
- Bankruptcy Meta AdsWhat Meta Ads (Facebook and Instagram) can and cannot do for a bankruptcy firm: retargeting, reputation, education and the targeting limits around financial distress.
Website and Content
- Bankruptcy Web Design (you are here)Website design for bankruptcy firms: page types, fee clarity, discreet contact options, mobile call buttons, required statements and a short booking path.
- Bankruptcy ContentContent that serves people in financial trouble: situation guides, chapter explainers, myth-busting and local pages, written with attorney review and without promises.
Get in Touch
Would You Like an Honest Review of Your Site From a Debtor's Point of View?
Send your address and tell us which pages get the most calls. We will walk through it on a phone, as a worried reader would, and list what to fix first. Call 610-825-4363 or write hello@getphound.com, and our CEO will get back to you about a time. Marketing guidance only, not legal advice.